Floor Coverings International Partners with Warmup
Partnership Creates New Opportunities for In-House Flooring Consultants
Warmup, the global award-winning manufacturer of electric underfloor heating has been chosen by Floor Coverings International (FCI), to be their preferred supplier of electric radiant heating products. The exclusive partnership was announced at FCI’s trade show in Las Vegas in January.
This new venture brings together North America’s leading in-home design floor covering brand and Warmup’s expertise in floor heating, for an exciting synergy in the marketplace. FCI’s extensive range of floor materials which include ceramic tile and stone, hardwood, carpet and specialty flooring, work perfectly with Warmup’s flexible range of UL-listed heaters. FCI have a national network of stores and consultants throughout the US, with impressive expansion plans for 2010.
Steve Duke, V.P. of Operations at Floor Covering International’s headquarters in Georgia said “When searching for an underfloor heating partner, we were very impressed with Warmup’s award-winning products, customer service and emphasis on training. With the exponential growth in radiant heat, we wanted to give our customers the ability to choose the best electric underfloor heating money can buy.”
Thanks to Warmup’s new exclusive point-of-sale demo units, customers will be able to feel the luxurious warmth of under floor heating in FCI stores or in the comfort of their home. Consultants will be able to explain the health and economic benefits of radiant heat and how affordable it is to not only install but to run, using Warmup’s new Running Cost Calculator. FCI’s installers are gearing up and learning just how easy, fast and flexible the systems are to install.
“The alliance between Warmup and FCI means that customers shopping for new flooring will get the very best“, said Sharon Mangino, General Manager of Warmup Inc. “At Warmup, our network of local reps will be working with FCI staff and installers on product training. We are providing the consultants with our tailored sales materials to thoroughly arm them with the knowledge they need to professionally answer all their customers’ questions.
Canadian Country Manager for Warmup, Ajay Sharma, said “We look forward to working with FCI in Canada and collaborating to offer discerning consumers products that will not only look good but feel great too, especially during those long, cold Canadian winters.”
To discover what makes Warmup® America’s fastest-growing Floor Heating System, visit www.warmup.com or call 1-888-927-6333, M-F 8.30 a.m. – 5.30 p.m.
Warmup, Inc is the US arm of Warmup Plc, an award-winning global manufacturer of electric underfloor heating systems for over 14 years. The company offers an affordable, flexible range of UL-listed heaters with the highest heat output on the market that won’t raise floor levels and are easy to install under almost any floor surface. For more information, contact Warmup’s Sales Department at 888-927-6333 or e-mail firstname.lastname@example.org. Visit www.warmup.com for the most up-to-date product information.
About Floor Coverings International:
Floor Coverings International is North America’s leading in-home design floor coverings brand. Covering all areas of materials for a flooring design, the company carefully crafts for each customer, a discernable difference from any other floor covering company, through the use of skilled design associates. For more information on FCI, visit http://www.floorcoveringsinternational.com/. Floor Coverings International is a subsidiary of TFC, The Franchise Company. TFC is a leader and innovator, both in franchising and in property service management across North America. For more information, visit www.thefranchisecompany.com.