I was taking an interest the other day in who was paying for Google adverts for the term “radiant heating” just to see what the competition were doing and how much they were paying.

Anyway I ran a search for radiant heating and then clicked on “more sponsored links” (http://www.google.com/sponsoredlinks?q=radiant+heating&hl=en&lr=&sa=N&tab=wa) to find a list of 10 adverts. The strange thing I then noticed that each time I clicked on “next” (to see the next page of adverts) Google increased the list of adverts by another full page of 10.

I only got to 7 pages deep but thought it was interesting that there were so many advertisers in this field.

This entry was posted on Thursday, January 19th, 2006 at 4:31 am and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.